Plain language summary: We collect only what we need, we never sell your data, and you can request deletion at any time by emailing hello@labelvanlife.world.
This Privacy Policy describes how Label Vanlife World ("we", "us", or "our") collects, uses, and protects your personal data when you visit our website at labelvanlife.world or purchase our membership products.
Data Controller:
Label Vanlife World
Email: hello@labelvanlife.world
Label Vanlife World is an independent international brand operating the global certified vanlife spots network. It has no affiliation with any other entity or website.
We collect data in the following circumstances:
| Category | Data Collected | Source |
|---|---|---|
| Identity | First name, last name | Purchase form / email sign-up |
| Contact | Email address | Purchase form / newsletter sign-up |
| Payment | Payment method details (card number, expiry, CVV) | Stripe (processed by Stripe, not stored by us) |
| Transaction | Purchase amount, currency, date, product purchased | Stripe checkout |
| Usage | Pages visited, time on page, browser type, country (anonymised IP) | Google Analytics 4 (anonymised) |
| Technical | IP address (anonymised), device type, operating system | Web server / GA4 |
We do not collect sensitive data (racial origin, health data, political opinions, biometric data, etc.) and we do not collect data from minors under 16 years of age.
| Purpose | Legal Basis (GDPR) |
|---|---|
| Process your membership purchase and deliver your digital member card | Contract performance (Art. 6(1)(b)) |
| Send transactional emails (order confirmation, membership code, card access) | Contract performance (Art. 6(1)(b)) |
| Send membership-related communications (new certified spots, network updates) | Legitimate interest (Art. 6(1)(f)) |
| Send marketing emails and newsletters (if you opt in) | Consent (Art. 6(1)(a)) |
| Analyse website usage to improve the service | Legitimate interest (Art. 6(1)(f)) — anonymised data |
| Comply with legal and tax obligations | Legal obligation (Art. 6(1)(c)) |
| Prevent fraud and ensure platform security | Legitimate interest (Art. 6(1)(f)) |
We do not sell, rent, or trade your personal data. We may share data only with trusted service providers acting as data processors under our instruction:
| Service Provider | Purpose | Location |
|---|---|---|
| Stripe, Inc. | Secure payment processing. Stripe processes card data directly — we never see your full card details. Stripe Privacy Policy → | USA / EU (SCC) |
| Google Analytics 4 | Anonymised website analytics. IP addresses are anonymised before storage. Google Privacy Policy → | USA / EU (SCC) |
| Email service provider | Sending transactional and marketing emails (member cards, spot updates) | EU-based |
| Vercel Inc. | Website hosting and content delivery | USA / EU (SCC) |
All third-party providers are contractually bound to use your data solely for the purposes described above. International transfers to the USA are governed by Standard Contractual Clauses (SCC) as approved by the European Commission.
| Data Type | Retention Period | Reason |
|---|---|---|
| Member account data (name, email, member code) | Duration of active membership + 3 years | Service delivery + legal disputes |
| Transaction / payment records | 10 years | Accounting and tax obligations |
| Marketing email subscriptions | Until you unsubscribe | Consent-based |
| Analytics data (GA4) | 14 months (Google's standard retention) | Service improvement |
| Website server logs | 90 days | Security and fraud prevention |
After the applicable retention period, data is securely deleted or anonymised.
We use cookies and similar technologies on labelvanlife.world. Here is a summary of the cookies we use:
These cookies are essential for the website to function. They cannot be disabled.
We use Google Analytics 4 to understand how visitors interact with our website. GA4 collects anonymised data including pages visited, session duration, and general geographic region (country level). IP addresses are anonymised before any data is stored.
You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
You can control and delete cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the website or your membership.
As a data subject under the General Data Protection Regulation (GDPR), you have the following rights:
Request a copy of the personal data we hold about you (Art. 15 GDPR).
Request correction of inaccurate or incomplete data (Art. 16 GDPR).
Request deletion of your data ("right to be forgotten") (Art. 17 GDPR).
Request that we restrict processing of your data (Art. 18 GDPR).
Receive your data in a structured, machine-readable format (Art. 20 GDPR).
Object to processing based on legitimate interest or for direct marketing (Art. 21 GDPR).
Withdraw consent at any time for consent-based processing (e.g. marketing emails).
Lodge a complaint with your national data protection authority (e.g. ICO, CNIL, BfDI).
To exercise any of these rights, contact us at hello@labelvanlife.world. We will respond within 30 days. We may ask you to verify your identity before processing your request.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction, including:
In the event of a data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and inform affected individuals without undue delay, in accordance with Article 33–34 GDPR.
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us at hello@labelvanlife.world and we will delete it promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify active members of material changes by email. The "Last updated" date at the top of this page will always indicate when the most recent changes were made.
We encourage you to review this policy periodically.
Our team is happy to help. We respond to all data requests within 30 days.
hello@labelvanlife.world